Thursday, August 11, 2005

iPod Lacks Korean Seoul

According to Channel Register, the iPod isn't properly dressed to impress in South Korea, holding only 13 percent of the market for mp3 players - that's compared to about three quarters of the American market. Apparently, here's why:
The company's numbers are unsurprising given the differences between local music players and Apple's. It's generally held that the Mac maker's minimalist approach to design and, arguably, functionality plays better with Western audiences than South Korean firms' preference for machines crammed with features and sporting a mass of controls and coloured lights. The devices are that way because that's what works well for South Korean buyers, confirmed by GfK's figures.

Here's something that would apparently satisfy the Korean sensibility.
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